Batch XI

Marketing efforts to drive social following are rarely personalized, data-driven, and bi-directional. Moreover, large brands typically have difficulty converting massive social following into sales as well as leveraging China’s RMB3 trillion social commerce market. OCheng leverages artificial intelligence and big data to provide intelligent, social CRMs for brands to analyse consumer behaviour, target and communicate with different customer groups, and automate brands’ marketing operations across multiple channels.


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