Marketing efforts to drive social following are rarely personalized, data-driven, and bi-directional. Moreover, large brands typically have difficulty converting massive social following into sales as well as leveraging China’s RMB3 trillion social commerce market. OCheng leverages artificial intelligence and big data to provide intelligent, social CRMs for brands to analyse consumer behaviour, target and communicate with different customer groups, and automate brands’ marketing operations across multiple channels.
旨在提高社交关注量的市场行为极少是定制的、数据驱动的以及双向互动的。与此同时，大品牌很难将其可观的社交媒体关注转化为可见的销售额，也没有找到利用中国3000亿人民币的社交营销市场的方式。偶橙智能营销平台利用人工智能及大数据，为品牌提供智能的社交CRM，从中分析消费者行为、精准定位并沟通消费者群体，并使得品牌在多元渠道自动化运营。
