China’s over 30 million university students will become the future drivers of global consumption. They are at the stage in their life most likely to solidify brand preferences and values, yet universities are largely closed off to brands and protective of their students. Maijin helps brands to engage with this closed ecosystem through a network of influencers that covers over 1,000 campuses across China. With already more than 40 clients, Maijin is synonymous in China for campus advertising.
中国大学生将是未来拉动全球消费的主力军。大学阶段也是人们建立品牌偏好与品牌价值认识的最佳时期。然而,中国的高等学府以“保护学生”为理由长期将品牌拒之门外。迈晋通过遍布中国1000多个校园的影响力网络,帮助品牌走近封闭在高校生态中的大学生。迈晋现已拥有超过40家客户,并已成为中国校园广告的代名词。