“You have been in the acceleration program for 1.5 months, and you only have 1.5 months left. Do you want to keep spending time on talking about the problem, or start to implement the solution that we discussed for more than 5 times? Die or improve, Your decision.” CZ said.
(image from pixabay)
By understanding the key tasks the customers want to do, you can find out about new possible features.
● They help you define your patterns and interface:
By understanding the ‘flow’ of the users interact with your software, you can start to think about what sort of patterns can help support those tasks and what kind of interface the user needs to accomplish them. (credit: theUXreview)
Below is a tour booking website’s user journey that you can check out as reference:
There are a few good tools to track the process. To start fast and simple, below is a framework we built using Trello:
- Brainstorm all 19 traction channels:
Targeting Blogs; Publicity; Unconventional PR; Search Engine Marketing; Social and Display Ads; Offline Ads; Search Engine Optimization; Content Marketing; Email Marketing; Engineering as Marketing; Viral Marketing; Business Development
Sales; Affiliate Programs; Exisiting Platforms; Trade Shows; Offline Events; Speaking Engagements; Community Building.
- What would success look like for each – i.e. to move the needle?
- Do this thoughtfully
- Choose the 3 most promising & keep at strategy level
- Each test should validate or invalidate an assumption specified beforehand
- Capture valuable quantitative date
- Pick core channel to move the needle
- Direct all efforts & rescourcing here
- Continue cheap testing + A/B testing for better strategies within / optimisation
- Other channels may be used as feeders for core channel (cannot have own strategy though)
Stage 5, when we host program review meeting with all the startups together, some startups feeling grateful, fruitful and fulfilled. Some startups feeling disappointed: “I should have used Chinaccelerator more. I wish I could have a 2nd chance to go through the program again.”