YoungAh is a multi-lingual internationally experienced senior executive with roots in merchandising and Sales. She has +19 years of experience at global brands Gap, Fila, Nike, Adidas, and Crocs across Greater China and Korea. She has a great passion for leading successful, scalable, and sustainable brand business by strategically distributing consumer relevant products. She has constantly engaged in various cross-functional large scale projects for a game change at all brands.
She was most recently the commercial director at Crocs Greater China and led business turnaround across commercial functions; Merchandising, Marketing, Sales, Franchise operation & eCommerce with focusing on cross-functional strategy alignment & integrated execution to build a robust brand position in the China marketplace.
She is broadly experienced and drove continuous success in the full spectrum of business as Merchandising experts; all channel types (WHS, Owned Retail, Ecom), all business types (Multi brands, Mono brand, Distributors), all categories & divisions (FTWR, APRL, ACC). Throughout her entire career, she has pioneered product segmentation in line with strategic marketplace expansion plans and created new concepts of retail.
YoungAh is currently working for the bencher consulting firm “Aspire brands” as a part-time consultant at Merchandising segment since August of 2019 and helping global brands based in Europe and US to enter the Apac market.
The best way to predict your future is to create it. by Abraham Lincoln