Yiying Lu

Cross-Cultural Branding Expert, Award-winning Designer, Bilingual Speaker

Born in Shanghai China, educated in Sydney Australia and London UK, currently based in San Francisco, Yiying Lu is an award-winning artist, entrepreneur, educator. She was named one of the Fast Company’s Most Creative People in Business 2018, Microsoft’s “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” winner in Design. Yiying speaks internationally on Cross-Cultural Design, Creativity & Innovation in both English and Chinese Mandarin. She has been a bilingual speaker at global conferences such as TEDx Palo AltoSXSW, Web Summit, RISEGeekPark so on. In the last decade, she has created iconic art for brands from Disney to Microsoft, and built brands for hundreds of tech startups during her time as a creative director at 500 Startups. Yiying is also the artist behind the Dumpling Emoji and the “Twitter Fail Whale”. She was the first international creative collaborator at IDEO.

Favorite quote: “Best dreams happen when you are awake”

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