Yiannis has several years of experience in user acquisition, performance marketing, business growth and startup environments all across the globe. He firmly believes that performance is a way of thinking and operating that is optimally driven by combining both data-driven and creative strategies.

Yiannis has extensive expertise and track record in building from scratch, managing and leading high performing teams in user acquisition, marketing and analytics, especially within high growth and transition stages. He frequently acts as an advisor on all matters related to marketing strategy and business growth and has a background in business development, change management and law.

He holds an MBA degree from the Boston University Questrom School of Business (with concentrations in Leadership & Organizational Transformation, Marketing and Entrepreneurship) and a Law degree from the University of Athens Law School.

Favorite quote: “Improve is to change. Perfect is to change often.” – Winston Churchill