Per Welinder is the CEO of Lazo LLC and the General Partner at Welinder Shi Capital. Welinder came to America from Sweden at age 18. Became two-time World Champion Freestyle Skateboarder. Welinder is a legend in the action sports world. After managing his own professional career, he approached the now world famous Tony Hawk with a business plan. With Welinder as CEO they went on to start Birdhouse Skateboards.

Within seven years the company reached the top in the industry with sales in seventy-five countries. Per is a skilled entrepreneur and active investor who can provide extensive expertise in marketing, product management, organizational structure, brand creation and management, overseas logistics, licensing agreements and startup fundraising support.

He is the general partner of Welinder Shi Capital a new cross-border Venture Capital fund with a focus on Active Lifestyle & Technologies that touch it.

He is also an author, lecturer and sits on multiple boards. Per earned his MBA from the UCLA Anderson School of Management and resides in Huntington Beach, California.