Michael Toedman is CEO of the Media Division in Asia for Kantar. Michael has worked in international digital media and marketing for over 25 years in London, New York, Hong Kong, Shanghai, and now Singapore, with extensive experience in digital, network, programmatic and social media. Prior to Kantar, Michael was Managing Director of Soho Syndicate, a media and marketing consultancy he founded in 2009, with clients including global media businesses and platforms delivering projects or retainer roles focused on international, digital and commercial strategy and execution. While leading Soho Syndicate, Michael also held retainer roles as Managing Director, Asia Pacific (2015-2016) for Prohaska Consulting who specialize in programmatic strategy and execution, and International Managing Director for the Business to Business Network (BBN) from 2010-2015. Before Soho Syndicate, Michael was VP, International Managing Director of BusinessWeek, and managed international sales, marketing, business development and strategy in EMEA and Asia. Michael has served in leadership roles in the industry including as the President and Chairman of the International Advertising Association both in the UK and Hong Kong.