Momo Estrella

Director of Digital Design, IKEA

Momo Estrella is a digital design veteran based in Shanghai since 2010. He has worked across corporate, consulting, and startup setups in leadership roles where he has defined the foundations and capabilities to sustain human-centered innovation. He held leading role at companies like EF Education First, Imagination, and IDEO. He currently serves as the Head of Digital Design at IKEA.

He is a firm believer in the power of education, collaboration, and communities. This has guided his endeavors as a writer, industry speaker, and board advisor.

At SOSV’s CA & MOX he advises startups on leadership, capability and capacity building, as well as particulars of strategy and digital design (CX, UX, Design Operations, Experience Strategy)

Momo’s favorite quote is: “A bird sitting on a tree is never afraid of the branch breaking, because her trust is not on the branch but on it’s own wings.” –Unknown

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