Luis Lui

Executive Vice President & Senior Partner, Axel International

Luis Lui is the Executive Vice President & Senior Partner at Axel International, that provides consulting services and advisory services to established companies and early-stage start-up companies to expand their business globally. He has a successful corporate senior management track record in establishing Asia Pacific business including sales, marketing functions with business development and team building. As a mentor, he helps local and overseas technology start-ups accelerate business expansion. Specifically:

  • Identify the assessable market and select the focused segment.
  • Business plan, supports infrastructure and resources plan.
  • Building the team, recruiting the right resources.
  • Sales and marketing; which leads generation and pipeline management.
  • Competitive strategy.
  • Qualify and engage the right business partners and global suppliers/vendors.
  • Develop new business and strategic accounts through industry and personal network.
  • Setting up channel/partnership eco-system.

Favorite quote: ” Have the courage to follow your heart and intuition ” – Steve Jobs

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