Luis Lui

Executive Vice President & Senior Partner, Axel International

    Luis Lui is the Executive Vice President & Senior Partner at Axel International, that provides consulting services and advisory services to established companies and early-stage start-up companies to expand their business globally. He has a successful corporate senior management track record in establishing Asia Pacific business including sales, marketing functions with business development and team building. As a mentor, he helps local and overseas technology start-ups accelerate business expansion. Specifically:

    • Identify the assessable market and select the focused segment.
    • Business plan, supports infrastructure and resources plan.
    • Building the team, recruiting the right resources.
    • Sales and marketing; which leads generation and pipeline management.
    • Competitive strategy.
    • Qualify and engage the right business partners and global suppliers/vendors.
    • Develop new business and strategic accounts through industry and personal network.
    • Setting up channel/partnership eco-system.

    Favorite quote: ” Have the courage to follow your heart and intuition ” – Steve Jobs

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