Kelly Smith

Digital Executive | CDO | CXO | CIO

Kelly Smith is an entrepreneurial technologist. He is the former Starbucks innovation director and recently is working as the Chief Strategy Officer in Hagerty. Leveraging 25 years of experience, he has functioned as a strategist, digital business leader, product designer, engineering team leader, marketer, entrepreneur, and occasional investor in Fortune 100 and start-up roles across Asia, Europe, and the US. His knowledge of automotive, hospitality, food/beverage, retail, and venture-funded software companies, along with experience at the board level, developing strategic partnerships, marketing plans, business plans, mergers, and acquisitions is a great fortune for every related start-up.

As a hands-on technologist, Kelly Smith has also led IT, digital, loyalty, data & analytics, security and marketing teams, essentially functioning as a Chief Digital Officer, Chief Experience Officer, and Chief Information Officer.

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