Jingsi is the Head of Strategy at VMLY&R, an integrated marketing agency under WPP, leading strategic planning for brands across a wide range of industries such as Pepsico, Intel, Estee Lauder, adidas, as well as leading online platforms including TMall, Taobao, Meitu and so on.
A lifelong-learner and inspiring mentor at heart, Jingsi leads the VMLY&R strategy team into a thinktank and driving force for integration and innovation, extending the depth and breadth of team’s expertise in communication, branding, consumer experience, data integration, omni-channel communication & commerce, etc. to ensure effective business growth for clients and the agency’s leadership in the industry.
Prior to joining the agency, Jingsi has worked at a diverse range of startup projects and brands, and holds a MA in Public Relations from University of Westminster in London.
Jingsi is particularly interested in innovation, business modeling, organizational optimization, and arts.
Favourite quote: One Day, or Day One? -Anonymous