A serial entrepreneur, Jacob started WPIC in Beijing in 2004 as an alternative for the many Western organizations frustrated by China’s obstacles to brick and mortar sales. His passion for performance marketing and technical prowess soon garnered a reputation for unmatched ROI on digital marketing campaigns and e-commerce platforms.

Having earned a Bachelor’s Degree in Computer Science from Beijing Jiaotong University and as a member of the MIT Sloan School of Management’s Executive Education program focusing on Artificial Intelligence, Jacob is amongst the leaders of China’s online revolution.

Described by BRIC Magazine as China’s “Go-To Digital Man,” he is a featured speaker at FT Innovate Asia and a rising influencer in the field of digital advertising in emerging markets.