Greg Armshaw

Market Entry and Product Strategy - Digital Specialist

Greg is a Product and Market entry consultant and strategist with in-depth experience of customer focused product development, fiscal management and team leadership. He has a strong understanding and application experience in leveraging the business benefit of data, the engagement of power content on social channels and the disruptive influence of mobile.

He has been consulted by CMOs, Digital Leaders and Startup Founders on the strategies for digital success in Asia. Greg has hands on multi-national experience from the fields of Indonesia, the malls of Philippines to the modern trade of China. He has consulted and facilitated digital product innovation programmes across Asia.

Greg has worked with brands such as ABS-CBN, Coca-Cola, Globe, GSMA, LINE, L’Oreal, MasterCard, Maxis, Nestle, Smartfren, Tata Communications and Sygenta.

A digital optimist, he believes in the power of technology to build brands and profit, while acknowledging that it takes discipline and the wisdom of the crowd to make sure the technology serves the community as a whole.

Favourite quote: “The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you” – Derek Sivers (Founder of CD Baby)

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