Ernie Diaz is the co-founder of Tirith Capital – China Asset Management. He co-founded Web Presence In China to map China’s Internet ecosystem for the organization’s many stakeholders. With over a decade’s experience in helping western companies market to China, he has seen the Chinese consumer evolve into a global consumer, and has helped develop and implement winning strategies for WPIC clientele. He brings this best practice to bear in China Digital Review, an online publication that analyzes China’s digital trends for western businesses. He also writes regularly for publications such as Venture Beat, Seeking Alpha, and Internet Retailer.

Favorite quote: “That which seems like poison at first, but tastes like nectar in the end – this is the joy of sattva, born of a mind at peace with itself,” from the Bhagavad Gita.