Enoch Li

Founder, Bearapy

    Enoch is the Founder of Bearapy (www.bearapy.me) the at consults on corporate culture
    and organizational behaviour, focusing on executive wellbeing, leadership development,
    team dynamics, and employee engagement. She has worked with MNCs, government,
    and start-ups across Asia-Pacific and Europe, advising executives and entrepreneurs
    on internal change management, building corporate culture, and driving team
    collaboration. Enoch’s unique approach blends the power of playfulness – creativity,
    innovation, stress management, and self-awareness – into her consulting and facilitation
    work, discerning the unconscious and emotional factors that affect decision-making and
    organization culture. She is also a Leadership Consultant at INSEAD.
    Prior to founding Bearapy, Enoch was an International Manager with HSBC, working in
    the bank’s London, Paris, Tokyo, and Beijing offices. In 2010, she experienced a period
    of physical illness and clinical depression. Through this challenging time, she
    rediscovered her creativity through writing and playfulness, and pursued her passion in
    organizational psychology by completing an Executive Masters in Coaching and
    Consulting for Change (with Distinction) at INSEAD Business School. Her research
    continues in the psychology of playfulness, and the impact of psychoanalytic object
    relations in organizations, particularly with workspace personalization.
    Enoch has written extensively on the topics of mental health and self-development (pen
    name: Noch Noch), and is a regular commentator and corporate speaker on
    entrepreneurship, women leadership, creativity, mental health, and other career topics. In
    addition to her website NochNoch.com, she has been published and quoted
    in Forbes, South China Morning Post,Women of China, and CCTV, amongst other websites
    and media.
    With experience working across cultures, Enoch also understands cultural nuances that
    affects the dynamics of a workplace. She speaks English, Cantonese, Mandarin, and
    French, and is now based in Beijing.

    Favorite Quote: “Shoot for the moon. Even if you miss, you’ll land among the stars.” – Vincent Peale

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