Dirk Eschenbacher

Founding Partner, ZANADU.cn

Dirk is a designer, marketer, adman and digital producer. He works between technology, marketing, branding and design.

In 2012 his partners and Dirk started ZANADU, the premiere high-end travel website in China. They curate the world’s most amazing luxury and boutique hotels and other inspiring travel experiences to Chinese travelers. Dirk’s role at ZANADU is brand- and visual direction, brand communication and innovative marketing programs. Amongst many many other things.

Before ZANADU he held several senior creative positions in advertising agencies in China and Asia. Together with his teams of talented writers, designers and technologists they won plenty of creative and advertising awards for work on many Fortune 500 clients. Amongst those trophies was China’s first ever Cannes Cyber Lion and China’s first D&AD yellow pencil.

Dirk is also a partner in China’s best venue for live music, Yugong Yishan (www.yugongyishan.com) and he rides his motorbikes whenever the Beijing air quality permits.

Based in Beijing, China.

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