Caroline von der Groeben

Founder of Brandstories

Caroline is a global entrepreneur, manager, tech leader, investor and advisor with experience in founding companies, running operations and doing investments as well as strategic development in the corporate environment. 

Caroline was looking after market leading brands of Procter & Gamble with a responsibility over 150Mio. € turnover. She co-founded and led several start-ups with up to 50 employees, was chief of staff to the board of Axel Springer SE, the leading media company in Europe, and was running their US representation in San Francisco for several years, doing investments and partnership as well as business development. On the side she founded the Young Digital Leader Association, a group of managers in leading digital roles of the big, mostly DAX noted companies in Germany.

At the moment she is working on her company Brandstories in the D2C space out of Shanghai and Berlin.

Favourite Quote: “Show me a person who never made a mistake, and I will show you a person who never did anything.” – William Rosenberg, founder of Dunkin’ Donuts

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