Bryant is an American-born Chinese living back in the motherland and focused on bringing VICE, the world’s leading youth media company cross-promoting global culture, to young Chinese adults. As CEO, Bryant has spearheaded the development of the business within Greater China since inception, including driving sales, understanding the legal environment, managing financial forecasts, developing corporate strategies and guiding the brand’s marketing focus. Prior to VICE, Bryant held roles in corporate finance, business development, and investment banking across various industries. He graduated from The Wharton School at the University of Pennsylvania with a Bachelor of Science degree in Economics.