Andreas A. Kim

Former President of Greater China at Lectra

Andreas A. Kim is a senior international executive with a consistent record of delivering
results, accomplishment, and promotion to higher levels of responsibility. He was most
recently the Managing Director and President of Greater China for a leading French
information technology and business solution company, Lectra, reporting to the CEO.

Based at Shanghai, China, his main mission was to reinforce the company’s position as
the undisputed leader in all its market sectors in Greater China (and Japan between
2010-2012)—including fashion, automotive, furniture, and a wide variety of other

Andreas Kim has over 32 years working experience in engineering, marketing, sales,
services, business development, and strategy, developing international businesses
in the U.S and across the globe. He has successfully held past positions such as SVP for
Marketing and Services for Asia, VP of Marketing for Asia and Americas, Director of
Sales Operations, Director of Distribution Sales, Senior Manager of Partner Programs,
Product Marketing Manager, Lead SW Engineer, among others. Prior to joining Lectra,
Andreas Kim worked in such large global companies as Texas Instruments, Sun
Microsystems, and Tektronix, as well as in market-leading start-up, such as WebTrends.

Andreas Kim has lived and worked in Asia for over 19 years of adult life combined, and,
as a Korean-born U.S. citizen, grew up with both western and eastern cultures, allowing
him to successfully navigate global business relationships. For the past 14 years, he has
lived and work in Shanghai China building up an extensive network of business and
personal relationships. He is proficient in Chinese at HSK Level 4 and fluent in English
and Korean.

Andreas Kim holds a BSc in Mathematics and Computer Science, an MSc in Computer
Science and Engineering, and an MBA in Marketing and Finance from top American

Favourite quote:

Heraclitus, the pre-Socractic Greek philosopher, who said that “Change is the only constant in life”

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