Over the past 15 years, Ali has working in digital content, social, media and strategy roles with leading agency networks in China. He started his career in Beijing in 1999 in a marketing management capacity for a telecom value added services company, and four years later transitioned to develop and manage brand assets on digital channels for the mobile devices, hospitality, spirits and FMCG industry.
Since 2015, his focus has been developing Ogilvy’s technology and platform capability by partnering with Chinese start ups to develop Ogilvy’s marketing technology infrastructure. In this role he is also strategic council for brands that are building direct to consumer relationships. With Ogilvy’s capability leaders he has co-developed the Ogilvy Marketing Suite, a made for China marketing automation solution powered by leading technology players in this market.
Ali is passionate about, AI, data and converging creative ideas with data and technology. He has been awarded both international and regional awards for his work in digital media and content.
Ali has also been a panelist, presenter, mentor and tutor at Fudan University and numerous domestic conferences. He has also contributed to publications both domestic and regional. Ali speaks five languages, including Mandarin Chinese.
Today, he leads the Partnerships capability for Ogilvy across Asia.