Abram Sitzer

Director of Original Content, Discovery Channel

    Abe has been creating content for over a decade. He got his start in factual television, leading Discovery Networks team in North Asia in conceptualizing, writing and producing internationally awarded programs across China, Korea, Japan, Hong Kong and Taiwan. He crafted narratives around science, engineering, architecture, design, cuisine, travel, lifestyle and wildlife. Looking to speak to larger audiences, he then joined R/GA’s newest global office in Shanghai, to head up the content studio, where he currently leads digital and content production for international clients including: Beats by Dre, General Electric, Siemens, Nike, and Coca-Cola.

    His favourite quote is:“It’s not what you look at that matters, it’s what you see.”- Thoreau

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