Learn From Leaders with Jenne Wong

Jenne Wong, Program Director at MOX – Mobile Only Accelerator, oversees strategy and execution of MOX from recruitment to program delivery, and is responsible for the development of program ecosystem across all partners.

Jenne has over 15 years of mobile experience, focusing on digital performance marketing and mobile ad technologies. She has been involved with social media and mobile apps since their evolution, collaborated with Facebook, Twitter, Google and other social platforms.

Jenne holds a double degree in Science and Commerce, and M.Com in information technology from the University of Canterbury NZ. She began her career at Motorola with product marketing and program management. Before MOX, she worked at massiveImpact as SVP in charge of global media buying, enabling customers to expand their user growth across regions.

Jenne’s recommendations for you

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs | John Doerr

Find the book

For any entrepreneurs who are in the stage of setting up teams, scaling, or expanding cross-border, there is a constant need to evaluate and discuss company targets with the team in an agile manner. We often get distracted by the daily activities that lose our focus on the bigger goal; having a robust regular informal team target discussion is critical to growth. 

The OKR book is a constant reminder of how we should measure the critical factors contributing to objectives regularly between management and team members. 

In 2019 we had an insightful meeting with Manoj Kohli, the former CEO and joint managing director at Bharti AirTel Limited, the #1 mobile telecommunication in India growing business from zero to 150m plus mobile subscribers, advised our startups regarding organization culture: informalities and speed of decision making is the edge of success. Constant innovation and brainstorming with teams are what make your company leap forward. 

Five Questions with Jenne

Q1: One habit that helps you keep focused and productive

Set up a priority list the night before so the critical tasks get done first thing the next day

Q2: One piece of advice for entrepreneurs in your industry

Entrepreneurs who are going cross-border need to realize that one glove doesn’t fit all; what works well at home country might not necessarily be the same when you go to different countries; localization will be required from user experience, languages, culture, and partner uniqueness to settle or scale in a new country. Most people know about this. But when it comes to implementation and execution, people tend to forget.

Q3: One of the most important lessons you learnt from your career

Always take the opportunity that is given to you. The important thing is that you take the challenges and try out. If it works, it’s great to move forward;if it fails, there is always a rollback option (be upfront about rollback option :)). 

Q4: Something you’ve changed your mind about in your career

When I started my career, I thought about just specializing in the business territory I was in, be thorough and dive deep. Throughout the years, diversification becomes a necessity. Getting well versed in one territory is not possible as the dynamics of technology and social evolution enable the lines between verticals to merge or disappear. We have always been ready for existing technology re-applied in different verticals or new verticals that arise as industry moves. 

Q5: One trait that you would like to see in people you work with

Flexibility with accountability. The startup culture we are in have “changes” as a constant factor.That’s a fact. We have to be able to adapt to changes and moving targets, while still holding ourselves accountable for existing and new tasks.

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