Product Marketing Manager

About Pencil

An online platform that enables writers to create books in multiple formats (e-book & paperback) and reach a global audience. Authors can continuously enhance their work powered by meaningful reading insights as they engage with the readers and monetise their content.

Experience – 4 – 5yrs

Product Marketing Manager

• Study company products
• Translate technical details into benefits for the user
• Follow and analyse market trends to position products
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases and ad copy
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Develop and implement promotional activities such as promotions and product launches both online and offline
• Create product content such as  videos, website copy and blog posts
• Gain insight into customer use of current products, and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Manage marketing budget and approval processes
• Create quarterly marketing plans for user acquisition and user engagement
• Create consistent positioning statements, messaging to generate marketing collaterals
• Maintain and manage competitive intelligence and comparisons by working with cross-functional teams and research

How to apply:

Please send you CV to  careers@thepencilapp.com