Product Marketing Manager



Full time
Posted 4 months ago

About Pencil

An online platform that enables writers to create books in multiple formats (e-book & paperback) and reach a global audience. Authors can continuously enhance their work powered by meaningful reading insights as they engage with the readers and monetise their content.


Experience – 4 – 5yrs

Product Marketing Manager

  • Study company products
  • Translate technical details into benefits for the user
  • Follow and analyse market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Develop and implement promotional activities such as promotions and product launches both online and offline
  • Create product content such as  videos, website copy and blog posts
  • Gain insight into customer use of current products, and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage
  • Manage marketing budget and approval processes
  • Create quarterly marketing plans for user acquisition and user engagement
  • Create consistent positioning statements, messaging to generate marketing collaterals
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional teams and research

How to apply:

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