ClearDekho is India’s Leading Budget Eyewear Brand. The platform uniquely blends both online and offline shopping experiences to provide standardized & consistent affordable optical solution to anyone, anywhere. Company is addressing a major need-gap by improving accessibility of affordable eyeglasses across Tier 3, Tier 4 & Tier 5 towns & cities to facilitate provision of affordable optical solution to the low income mass market population across the country.
ClearDekho pioneers transformation of local unorganized optical retail market into ClearDekho branded retail stores. The company envisions to standardize 80% unorganized optical market and provides $7(Rs.500) high quality eyeglasses through both online and offline channels making the product accessible and super affordable for the mass market consumers across India. The brand strongly believes in exponential impact of a simple pair of eyeglasses on the lives of 250mn (25cr) people living in small towns/cities and don’t have access to high quality affordable eyeglasses. Wearing glasses help to improve work productivity and also has direct impact on the vision which helps people to see clearly and live clearly. As per WHO study, India loses $37B (Rs.2600cr) in work productivity due to poor vision of population at the bottom of the pyramid. Glasses help kids to see clearly and improve the level of learning in classroom which in turn helps them to get better educated. Business model of working with the optometrists in small towns/cities also has huge impact in improving the business of small scale business owners across India and helps boost economic activity for entire community. This also impacts in increase of employment and create micro-entrepreneurs.
We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.
Plan BTL marketing campaigns for entire week for all retail stores locally
Plan & conduct corporate & residential eye screening camps targeted at local retail store marketing & generating more footfalls across retail stores.
Strategize affiliate marketing activities with local brands to co-brand & co-market. Aim is to generate more footfalls
Make a ROI calculator to analyse measurable impact of each marketing activity.
List KPIs to be monitored to make the marketing campaigns/activities effective.
Conduct basic marketing activities across retail store geographies and improve brand visibility.
Conduct surveys & primary customer feedback exercise to get the first hand advice over the marketing being done across channels.
Strong desire to learn along with professional drive
Solid understanding of different marketing techniques
Excellent verbal and written communication skills
Excellent knowledge of MS Office
Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Ad words)
Passion for the marketing industry and its best practices
Current enrolment in a related BS or Masters degree