Marketing intern

 In

ClearDekho

Intern
Dubai India
Posted 4 weeks ago

ClearDekho is India's Leading Budget Eyewear Brand.  The platform uniquely blends both online and offline shopping experiences to provide standardized & consistent affordable optical solution to anyone, anywhere. Company is addressing a major need-gap by improving accessibility of affordable eyeglasses across Tier 3, Tier 4 & Tier 5 towns & cities to facilitate provision of affordable optical solution to the low income mass market population across the country.

Company Profile

ClearDekho is India’s Leading Budget Eyewear Brand.  The platform uniquely blends both online and offline shopping experiences to provide standardized & consistent affordable optical solution to anyone, anywhere. Company is addressing a major need-gap by improving accessibility of affordable eyeglasses across Tier 3, Tier 4 & Tier 5 towns & cities to facilitate provision of affordable optical solution to the low income mass market population across the country.

ClearDekho pioneers transformation of local unorganized optical retail market into ClearDekho branded retail stores. The company envisions to standardize 80% unorganized optical market and provides $7(Rs.500) high quality eyeglasses through both online and  offline channels making the product accessible and super affordable for the mass market consumers across India. The brand strongly believes in exponential impact of a simple pair of eyeglasses on the lives of 250mn (25cr) people living in small towns/cities and don’t have access to high quality affordable eyeglasses. Wearing glasses help to improve work productivity and also has direct impact on the vision which helps people to see clearly and live clearly. As per WHO study, India loses $37B (Rs.2600cr) in work productivity due to poor vision of population at the bottom of the pyramid. Glasses help kids to see clearly and improve the level of learning in classroom which in turn helps them to get better educated. Business model of working with the optometrists in small towns/cities also has huge impact in improving the business of small scale business owners across India and helps boost economic activity for entire community. This also impacts in increase of employment and create micro-entrepreneurs.

MARKETING INTERN

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

JOB DESCRIPTION 
 Plan BTL marketing campaigns for entire week for all retail stores locally
 Plan & conduct corporate & residential eye screening camps targeted at local retail store marketing & generating more footfalls across retail stores.
 Strategize affiliate marketing activities with local brands to co-brand & co-market. Aim is to generate more footfalls
 Make a ROI calculator to analyse measurable impact of each marketing activity.
 List KPIs to be monitored to make the marketing campaigns/activities effective.
 Conduct basic marketing activities across retail store geographies and improve brand visibility.
 Conduct surveys & primary customer feedback exercise to get the first hand advice over the marketing being done across channels.

ELIGIBILITY CRITERIA

 Strong desire to learn along with professional drive
 Solid understanding of different marketing techniques
 Excellent verbal and written communication skills
 Excellent knowledge of MS Office
 Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Ad words)
 Passion for the marketing industry and its best practices
 Current enrolment in a related BS or Masters degree

Job Features

Job CategoryMarketing

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