KOL/Media Planner | Genetsis


Full time
Posted 2 years ago

KOL/Media Planner
We are looking for experienced, breakthrough and strategic social media planner especially with KOL resources and planning experience to join the Genetsis digital marketing team to assume the responsibility of KOL/media communication planning. This position works directly with social media, especially KOL to develop and
implement compelling media planning programs.  The right candidate will be enthusiastic about KOL/social media resources and have the ability to integrate social media resources (especially KOL resources) to boost great media planning. Candidates will have a keen understanding of the social media world.

 According to the objectives of each stage of the brand development, create brand promotion media programs and realize media resources integration programs
 Based on the needs of media communication, combined with the core content of brand communication activities, develop media content strategies for different distribution channels, and cooperate with the content team to output content optimization programs based on different media to enhance the attractiveness and dissemination efficiency of brand content
 Reasonable integration of major social media channels especially for KOL resources, development of media relations to expand and cooperate
 Participate in the implementation of brand activity program and post-data evaluation/delivery effect monitoring, timely review and adjustment, and be responsible for user contact and communication channel effect
 Based on data-driven development of accurate delivery programs, responsible for media channel quality assessment system, and monitoring data to optimize the delivery effect in a timely manner

 3 years of experience or above in media integration
 Be proficient in the promotion and marketing rules of major online platforms and match efficient marketing resources for different event purposes
 Excellent planning skills, digital sensitivity, strong data analysis capabilities, and real-time data feedback to adjust the delivery execution plan in a timely manner
 Work conscientiously, proactively, with a strong sense of responsibility, team spirit, results-oriented
 Strong resistance to stress, willingness to accept challenges, flexible thinking, independent play, creativity, communication and understanding skills
 KOL resources and KOL planning experience
 Experience in the implementation of promotional strategies in the consumer goods industry (food, fashion, beauty) is preferred

 Bachelor degree and above
 English can be normal written and oral

G-Commerce Shanghai is a part of Genetsis Group which is one of the first E-commerce and digital marketing service providers of Western Europe. We are an online business partner that utilizes a proprietary AI-powered business intelligence model that drives our fully integrated e-commerce and digital marketing multiplatform operations for global brands with a global team of experts, we are helping brands to maximize their performance across all social media channels and eCommerce platforms to boost sales, increase profits, and outperform their competitors. We are providing data model platform, e-commerce operations, digital marketing services and strategy consulting. We believe in open communication, developing a diverse work force, and a philosophy of shared rewards. Welcome to Genetsis Shanghai office, it is a great place to build your career and enrich your life.

Our office is at Jing an area, Anken, a dynamic environment for creativity, focus, and collaboration.
Email: recruitment@genetsis.com
Subject: “Candidate name” – “position”
Mobile/Wechat: 13818848270

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