Content Manager | Genetsis


Full time
Posted 2 years ago

Content Manager
We are looking for a social media native to join Genetsis digital marketing team as the strategic content manager. This role works directly with in-house and outsorced resources, to develop and implement compelling content creation programs based on different social media.
The right candidate will be passionate about social media content creation and have an understanding of the social media landscape.

 Create insights-driven content
 Independently plan the annual and phased content strategies of e-commerce platforms such as Wechat, Weibo, Douyin, Xiaohongshu, Tmall, JD, Kao, etc. Convey the brand concept and consumption behavior.
Achieve, through content, an emotional connection in line with the brand values and reach excellent goals for different brands.
 Define themes, topics, formats, and calendar of communication. Based on brand values, product USPs and campaign goals
 Strict management and control of the overall workflow from planning, topic selection, writing, and landing
 Explore and analyze user habits and psychology, and analyze user data regularly, to review and improve content quality
 Responsible for user growth and increase user interaction through excellent content
 Optimize conversion path and increase user conversion
 Responsible for the balance between in-house and outsourced resources for content creation
 Able to do creation if necessary

 Deep understanding of social media, more than 3 years of content strategy-related experience
 Attention to detail, strong sense of responsibility, active thinking, creative, outstanding aesthetic ability
 Experience in the consumer goods industry (food, fashion, beauty) content operations is preferred

 Bachelor degree and above
 Education in Literature or psychology preferred
 English can be normal written and oral

G-Commerce Shanghai is a part of Genetsis Group which is one of the first E-commerce and digital marketing service providers of Western Europe. We are an online business partner that utilizes a proprietary AI-powered business intelligence model that drives our fully integrated e-commerce and digital marketing multiplatform
operations for global brands with a global team of experts, we are helping brands to maximize their performance across all social media channels and eCommerce platforms to boost sales, increase profits, and outperform their competitors. We are providing data model platform, e-commerce operations, digital marketing
services and strategy consulting. We believe in open communication, developing a diverse work force, and a philosophy of shared rewards. Welcome to Genetsis Shanghai office, it is a great place to build your career and enrich your life.

Our office is at Jing an area, Anken, a dynamic environment for creativity, focus, and collaboration.
Subject: “Candidate name” – “position”
Mobile/Wechat: 13818848270

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