BUSINESS DEVELOPMENT AND MARKETING ANALYST
INTERNSHIP PROGRAM: BUSINESS DEVELOPMENT AND MARKETING ANALYST
Location: Coffee Exchange HQ, Jingan, Shanghai
Duration: 3-6 months
Reporting to: Sales and Marketing Lead
WeChat Contact ID: 15300482693
Coffee Exchange (CEx) is a global coffee marketplace that connects coffee farmers directly to coffee roasters. Using transparency and supply chain tracking technology the Coffee Exchange is changing how Coffee is traded on the planet. Coffee Exchange has operations in Rwanda, Ethiopia, Kenya, El Salvador, Guatemala, Colombia, Ecuador & Peru and imports into China, USA and the UK.
Our team is made up of British, Chinese, Ecuadorian, and American teammates. We love to work hard, play hard and drink tons of coffee! We raised a seed round of investment in June 2019 and are currently preparing for our Series A, the company and team are growing quickly so come join us at our new office in the heart of Jingan.
Coffee Exchange is dedicated to providing an excellent learning opportunity to Summer Interns while ensuring they provide lasting value for the company and have ownership over key projects. Below is a list of upcoming projects within the Marketing and Sales functions. We are also open to exploring cross-functional projects outside of this area.
MARKETING ANG BUSINESS DEVELOPMENT RESPONSIBILITIES
• Digital Marketing Strategy + Execution
o Develop a comprehensive digital marketing strategy for Coffee Exchange across all online platforms
o Create a budget then plan, execute and track marketing campaigns
o Calculate Customer Acquisition Costs from various channels and advise executive leadership on which strategies are the most cost effective
• Offline Events
o Project manager for Coffee Exchange booth and operations at trade events such as HotelX, Beijing Coffee Show, Etc.
o Plan booth design, cupping activities and sales + marketing materials
o Pitch and execute other in person coffee events to attract new clients and followers
• CEx Business Development Strategy
o Research and develop a comprehensive business development for Coffee Exchange to grow client base in targeted cities
o Research optimal target cities based on market size, growth and current Coffee Exchange market share
o Develop and execute specific customer acquisition strategies (online and offline) within target cities
o Calculate customer acquisition costs and efficacy of different strategies to develop a standard playbook for Coffee Exchange expansion in new cities
• Business Development Execution
o Connect with existing clients to gain a deeper understanding of customer demands
o Prospect and develop a database of new leads using various online channels (Taobao, Eleme, Dianping, Ect.)
o Call new leads to introduce the Coffee Exchange platform and offer samples
o Document the optimal process from Lead Generation to New Client within a CEx sales manual that can be used to onboard and teach new colleagues
• Demand Forecasting
o Based on historical data and industry trends develop a demand forecasting tool for Coffee Exchange
o Research the green coffee industry in China to help Coffee Exchange identify scenarios which would lead to demand increases or decreases
o Research the impact of COVID-19 on the coffee industry in China, provide quantitative and qualitative analysis of findings to the Coffee Exchange management team
|Job Category||BD, Marketing|