Brand Strategy

Kelly Smith is an entrepreneurial technologist. He is the former Starbucks innovation director and recently is working as the Chief Strategy Officer in Hagerty. Leveraging 25 years of experience, [...]

Bryce has 20+ year veteran of digital advertising and marketing, loyalty, and CRM in Greater China. With an integrated platform experience, I have helped both small and large brands launch and [...]

Adam is a specialist in corporate communications, crisis public relations, messaging, content, IPOs, digital marketing, owned and paid social media strategy, operations and transformation.  He is [...]

Nick is Founding Partner at Gusto Collective. Asia’s first “brandtech” business. It brings together ‘best in class’ marketing and digital agencies with technology firms to help [...]

Scott Kronick has spent the past 35 years in public relations leadership roles in both the United States and throughout Asia.  He has been living in Beijing for the past 25 years, and since 2014 [...]

A consumer obsessed marketing leader specializing in developing a long-term vision for brands and helping companies zig while their competitors zag. 15+ years experience in China with Apple, [...]

    Caroline Hsu is a storyteller and communications expert for 25 years, spanning reporting, client-side public relations, and agency communications. Caroline Hsu is a motivated leader and a [...]

Jingsi is the Head of Strategy at VMLY&R, an integrated marketing agency under WPP, leading strategic planning for brands across a wide range of industries such as Pepsico, Intel, Estee [...]

Sizhang Kong has been a multicultural specialist covering the sectors of consumer insight, brand positioning, and strategy for 15 years. Having worked in Paris, France, She is now an experienced [...]

Harmeet has invested and enjoyed the last twelve years working on building brands, across two big and strategic consumer geographies – India and China. She enjoys observing and learning the finer [...]