Corporate Case Studies | Enhancing the Employee experience through Startups

To many corporate observers, the startup world is daunting. Startups work at lightning-fast speeds, operate without oversight, and lack the typical structures of established companies. These differences, along with many other mismatches, render many corporate-startup relationships obsolete.

In order to address this gap, the Corporate Innovation team at Chinaccelerator will be releasing case studies detailing some of the most interesting and effective corporate partnerships from startups in the Chinaccelerator portfolio. Three case studies will be released at a time, each addressing a different focus or industry. Each case study will explore a successful corporate-startup partnership, demonstrating the potential of such business relationships.

In this particular release, the three case studies will focus on assisting corporate employees. The three different cases studies describe an intelligent HR training platform (ATIOM), a dynamically-optimized shuttle service (Pandabus), and an employee-led platform for innovation (YEM).

The Mandarin Oriental-Atiom Case Study explores ATIOM’s partnership with the Mandarin Oriental hotel chain. Through ATIOM’s intelligent gamified HR training platform, a hotel manager was able to improve employee engagement with training material, ultimately leading to an improvement in hotel ranking. More employee engagement is directly related to customer satisfaction, as employees are able to improve the quality of their guests’ stays. After the partnership, this particular branch received a 95% satisfaction score from LQA, the leading company in luxury hotel assessment.

The Samsung Semiconductor-Pandabus Case Study explores how Pandabus was able to help Samsung Semiconductor increase employee productivity through their dynamically optimized busing system. Most of Samsung’s factory employees live far away from the factory, and were dealt with an inefficient bus system to get to work. Furthermore, because of the complex work schedule and inadept shuttles, the factory dealt with high employee turnover. Pandabus was able to address this issue through their intelligent app, accounting for work schedules and employee demands, and created optimized shuttle routes with its trackable busing service. Employees are given the ability to select buses based off their schedule and add new pick-up or drop-off locations through a specially designed app.

The VISI-YEM Innovation Case Study analyzes the relationship between VISI, a producer of electronic parts, and YEM Innovation. VISI was looking to stay competitive in a cost-effective way, and using outside consulting was too expensive. YEM innovation offered a SaaS platform that assisted in all steps of aggregating and developing employee innovation. YEM’s platform helped increase productivity and led to large savings because of various employee led innovation projects.

To see each case study in full, please click the following links to download each case study:

• The Mandarin Oriental-ATIOM Case Study: How Digitalized Training Skyrockets Guest Satisfaction
• The Samsung Semiconductor-Pandabus Case Study: How Intelligent Shuttle Service Retains Top Talent
• The VISI-YEM Innovation Case Study: How an Innovation Platform Dramatically Cuts Costs

Case studies written by Amanda Jin and Will Mallen

The Chinaccelerator corporate innovation team works to address the gaps between startups and corporations. If your company is looking to improve its innovation strategies, please contact cateam@chinaccelerator.com to get in touch and check out the corporate innovation program.