2018新年礼物 | 19 Books & Podcasts that We Recommend to You for 2018

2017 is now behind us and we are looking forward to a more exciting 2018. Chinaccelerator, MOX and SOSV would like to give you a “2018 Must Read & Listen” list as our new year present.

Each of us has picked either a book, podcast or blog that we have savored and thought would be beneficial to you at the start of this new year. Hope you enjoy them!

新年快乐!2018年就如此稳稳当当地降落了。

回顾这一年,中国加速团队经历了许多变化,也做出了许多成绩。今天,中国加速团队将为所有读者送上一份滚烫的新年祝福——2018阅读和收听推荐。我们精心挑选了以下图书、播客和博客,希望能为正在寻找新年新动力的你一点启发和鼓励。

Recommendations Brought to You by SOSV, Chinaccelerator & MOX Staff

来自SOSV, 中国加速和MOX的精心推荐

1. ARTICLE: “The Ultimate Guide to WeChat Articles That Engage & Convert
2. BLOGWALK THE CHAT
Wechat is the most important digital platform in china and its responsible for driving innovation emulated by other platforms around the world such as Facebook. Understanding how it works and how users and brands are leveraging it is table stakes for anyone in the Internet industry anywhere in the world.
微信是中国最重要的数字平台,它引领着创新发展,并引发了Facebook等其他全球平台的竞争与看齐。了解它是如何运作的,以及用户和品牌如何利用它,是全球互联网行业中所有人的重要筹码。
—— William Bao Bean, SOSV Partner, Managing Director at Chinaccelerator & MOX
3. BOOK: Radical Candor: Be a Kickass Boss Without Losing Your Humanity
Radical Candor has been by far the best book and the one that impacted the most my work during 2017. The book describes an amazing framework very relevant for anyone that is or is going to be part of a team. No matter leading it or to be lead. The author includes a great number of personal story experiences and practical suggestions on both sides of the table. I have recommend the book to several people and there’s no single person that did not get back to me agreeing on the value.The book basic idea is that honesty is the most important quality during feedback or coaching. Even suggests that if you can not be nice and honest better be an honest asshole as a starting point and use the tactics in the book to help you  become a more “human” manager.
Radical Candor是迄今为止我认为最好的一本书,也是影响我2017年工作最多的一本书。这本书描述了一个与团队中所有人都密切相关的框架。无论是正在领导还是被领导,作者讲述了大量的个人经验和实践建议。我已经把这本书推荐给了几个人,没有人不认可我对这本书价值的理解。本书的基本观点是,诚信是在给予反馈和指导的过程中应当具备的最重要品质。如果你不能同时兼顾善良和诚实,那么最好将做一个诚实的混蛋作为起点,使用书中的战术,以帮助你逐渐成为一个更具备“人味”的管理者。
4. PODCAST: #13 The Big Pivot — with Slack’s Stewart Butterfield
I have only recently started to get really used to listening to podcasts. This podcast by the founder of Slack and Flickr describes one of the most crucial moments in the live of a venture a deep change in terms of strategy and in this case also vision. The story is easy to follow engaging but also full of great insights and practical advice that can be used for anyone in the hard journey of entrepreneurship.
我最近才开始真正习惯于收听播客。这个关于Slack和Flickr创始人的播客描述了企业最关键的时刻之一,即战略上的深刻变化和远见。他们所讲的故事很容易听进去,同时也提供了不错的见解和实践建议,可以用于任何人的艰苦创业之旅。
——Oscar Ramos, Partner & Program Director at Chinaccelerator
5. BOOK: Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
The way Christina Wodtke wrote “Radical Focus” is a refreshing approach to business books, which uses storytelling as a method of teaching the goal-setting philosophy behind OKRs. I’m certain I will find myself referring to the events and learning from the characters in the book while my team embarks on the collective setting of our own OKRs.
对阅读商业书籍的读者而言,Christina Wodtke写的这本《Radical Focus》是特别的。作者采用讲故事的叙事方法,以教授如何设定OKRs背后的目标理念。 我相信我已经开始学习本书中的人物和事件,我的团队也开始了OKRs的集体设置。(OKRs:Objectives & Key Results 目标与关键结果)
6. PODCAST: China Startup Pulse Episode 47
This is one of my favorite episodes because not only is it with Legendary Startup Advocate Trevor Owens, but it has so many actionable lessons. The story of the lean startup method and how it became a stable of startups world wide should be heard by more. You can see where rapid iteration and validating got its start, and how they innovated on the idea. It’s really an episode that allows you to listen, learn, then do.
这是我最喜欢的一期,因为它不仅是和传奇创业倡导者Trevor Owens展开对话,并且有很多可实施的经验。Lean Startup的方法以及它如何成为一家稳定的全球初创企业的故事,应该得到更多的聆听。你可以看到,快速迭代和验证是从哪里开始的,以及他们如何改进这个想法。这是一个能让你听、学,然后行动的播客。
7. ARTICLE: “How to have a digital sabbath”
Always on means you never turn your brain off, and your brain needs rest. We are living in a world of too many pleasures, too much information, too much data. We overload everyday and have no time for rest. A digital sabbath allows us to reset, and get back our creativity and critical thinking. It helps us be better people and reflect.
永远处于开启状态意味着你从不会把大脑关掉,但是你的大脑需要休息。我们生活在一个太多乐趣、太多信息和太多数据的世界里。我们每天都负担过重,没有时间休息。一个数字安息日让我们重新设置,并恢复我们的创造力和批判性思维。 这有助于我们成为更好的人并且学会反思。
—— Ryan Shuken, Program Director at MOX
8. BOOK: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
“if you’re going to eat shit, don’t nibble…” an insight into the tough decisions the CEOs and leaders of our world need to make, authored by co-founder of Andressen Horowitz, top VC in Silicon Valley.
硅谷顶级风投Andressen Horowitz的联合创始人撰写了这本书。当今许多首席执行官和领导者常常需要做出艰难的决定,他对此分享了许多深刻见解,“如果你决心吃东西,就不要只咬一小口”。
9. BOOK: Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways
“I’m constantly amazed at how unwilling or unable most big, incumbent, long-established organizations are to learn from (let alone copy) the market makers in their field.” 
An eloquent depiction of mindset changes in large MNCs, why startups are filling the void and the birth of corporate innovation. Case studies included.
“我常常很惊讶,大多数大的老牌的组织都不愿意或不能够从市场中学习(更不用说抄袭)。”这本书中有力描述了大型跨国公司中思维模式的变化,为什么创业公司填补了空白和企业创新的诞生。还包括了许多案例研究。
—— Vivian Law, Corporate Innovation Director at Chinaccelerator & MOX
10. BOOK: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway explains why Apple, Amazon, Facebook, and Google (or the four horsemen as he calls them) are successful and why he is upset with them. In his irreverent style, The NYU professor brings a refreshing perspective on the American tech giants.
Scott Galloway在书中解释了为什么苹果、亚马逊、Facebook和谷歌(他眼中的四骑士)是成功的,以及他为什么对此感到失望。这位纽约大学教授以一种颠覆和批判的风格,为美国科技巨头们提供了一个耳目一新的视角。
—— Diego Zegada, Corporate Innovation Manager at Chinaccelerator
11. PODCAST: The GaryVee Audio Experience
Gary Vaynerchuk is a down to earth entrepreneur who tells it like it is. He doesn’t paint a glorious picture but shows real hustle and what entrepreneurial life is really like. Listening to his podcast gives you great perspective and insights into how to get things done and succeed. Check out the episode: How to Start!
Gary Vaynerchuk是一个脚踏实地的创业者。他并不会过分渲染一副绝美的画面,只是实事求是地展示创业生活的真实面貌。聆听他的播客,会提供许多独到的见解和洞察,帮助你成功完成许多事。请收听How to Start这一集。
https://itunes.apple.com/us/podcast/the-garyvee-audio-experience/id928159684
—— Colin Steil, Analyst & Global Partnerships Manager at Chinaccelerator & MOX
12. BOOK: Meditations
 “At some point you have to recognize what world it is that you belong to; what power rules it and from what source you spring; that there is a limit to the time assigned you, and if you don’t use it to free yourself it will be gone and will never return.” 
Besides the need to face everyday practicalities – accounting, legal, operations, human resources – entrepreneurs must also face a series of challenging spiritual reflections: questions on willpower, ingenuity, self-discipline. Under all this pressure Marcus Aurelius consoles us that not all circumstances are ones we can actually control.
“有时候,你必须认识到你属于什么样的世界。什么样的权力在统治它,你从什么源头出发迈进。分配给你的时间是有限的。如果你不用它来释放自己,它将会消失,并且永远不会回来。” 除了每天要面对财务、法律、运营、人力资源等现实问题之外,创业者也必须要面对一系列有挑战性的精神反思,例如意志力,独创性,自律性的相关问题。在所有的压力之下,Marcus Aurelius安慰我们道,我们实际上并不能控制所有情况。
—— Minjia Wu, Analyst at Chinaccelerator
13. BOOK: Naked Statistics: Stripping the Dread from the Data
Good companies are disciplined about their key metrics. Economist Charles Wheelan writes a guide to understanding statistics and how they apply to real-life scenarios. Essential reading for any founder who wants to get a better handle on how their business runs on information.
好的公司会严格要求他们的关键指标。经济学家Charles Wheelan撰写了一份理解统计数据的指南,并且介绍它们能如何应用于现实生活中。对于任何致力于更好地处理商业信息的创始人而言,这是一本基本的阅读内容。
14. BOOK: The Five Dysfunctions of a Team: A Leadership Fable
1. Absence of Trust, 2. Fear of Conflict, 3. Lack of Commitment, 4. Avoidance of Accountability, 5. Inattention to Results. How do you minimize the scale of these dysfunctions? Read this book.
一个团队出现的五种功能异常,包括:1,信任缺席;2,害怕冲突;3,缺少承诺;4,逃避责任;5,无视结果。如何将这些功能异常的表现减少到最低?就看这本书吧。
—— Brooks Rao, Analyst at Chinaccelerator
15. BOOK: Logo Design Love: A guide to creating iconic brand identities 
This book is really useful for learning how to create visual identities, which is one of the most important things for the startups at MOX in Taipei and CA in Shanghai to address. The good news is you don’t have to buy the book to get a good idea of what its Irish author is talking about, as it is drawn from his very popular blogs:
建立品牌的视觉体系对于MOX台北和CA上海的创业团队而言是最重要的事之一。这本书对于学习如何创建视觉体系非常有帮助。不必购买这本书,从以下这些流行的博客中就可以好好了解这位爱尔兰作者在谈论什么
davidairey.com
logodesignlove.com
identitydesigned.com
—— Monique Lee, Design Manager at Chinaccelerator & MOX
16. BOOK: Traction: How Any Startup Can Achieve Explosive Customer Growth
A lot of startups fail not because they can’t build a product, but because they can’t get traction. When startups have the awareness of building traction, they are lack of knowledge to the correct channels and best practice. Traction is a practical book, full of easy to understand insights, and things you can apply to your business right away. It teaches you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business.
很多创业公司失败并不是因为他们不能打造一个好的产品,而是在于他们不知道如何获取可持续的用户。Traction这本书很明了地讲解了一些实用的方法以及十九种渠道,并且这些方法和渠道可以立马用在创业公司上。其中很多原理不仅仅适用其他国家,对中国的公司也很实用。
—— Chris Zhang, Community Manager at Chinaccelerator
17. BOOK: When Breath Becomes Air
“Beautiful, heartbreaking and truly inspirational, When Breath Becomes Air captures the reflection of a young neurosurgeon as he goes through the last stage of his life, experiencing life and death from the perspectives of both a doctor and a patient. A must read no matter what period of life you are going through and especially if you are still questioning what makes a life worth living.”
用三个词语描述我看完此书后的感受——美丽,令人心碎和给予我灵感。这本书淋漓尽致地描绘了一个年轻的神经学外科医生在生命最后阶段的内心活动,以及他如何同时从一个医生和一个病人的角度看待生死和人间百态。将此书推荐给在人生任何阶段的你们,特别是,当你还在质疑活着的意义。
—— Summer Xia, Communications Manager (International Brand) at Chinaccelerator & MOX
18. BOOK: Der Steppenwolf
Hermann Hesse is one of my favorite authors. Whether it is Steppenwolf, Siddhartha or Beneath the Wheel, Hesse has been exploring the connection between human’s inner world and the outside world and questioning the life meaning. The protagonist Harry experienced the whole process from the extreme nothingness and the isolation with the world, to the gradually aroused bond with the real world, finally to the moment when his “wolf” personality broke out, which seems also often appear in my spiritual world.
黑塞是我最喜欢的作家之一。无论是《荒原狼》、《流浪者之歌》还是《在轮下》,黑塞一直在探讨人内在与外部世界的关联性,在发问生命的意义。阅读每一个段落,都在让我产生强烈的共鸣。《荒原狼》是黑塞本人最满意的作品。主人公哈里从极端的虚无和与世界的隔离,到与世俗的联结被渐渐唤起,最后“狼性”爆发的过程,似乎也时常在我的精神世界中出现。也让我开始直视自己可笑的自命不凡、懦弱和“痛苦”,最后释放。生命是需要体验的,体验当下的感受,而不要被记忆和经验牵着鼻子走。反复地阅读咀嚼这本书能让我们更加深入地理解自我和生命。
—— Eva Shi, Communications Manager (China Brand) at Chinaccelerator
19. BOOK: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
“Content marketing is a wonderful tool for moving potential customers and users through the funnel to conversion. Sadly, most marketers and startups approach it in the wrong way. They Ask You Answer, a 5-star Amazon book and one of the best branding guides in 2017, shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.”
内容营销是一个极佳工具,可以告诉读者如何最终获得潜在的客户和用户。可悲的是,大多数营销人员和创业公司,都以错误的方式进行内容营销。They Ask Your Answer 是一本五星级的亚马逊书籍和2017年最好的品牌指南之一。它向读者展示了如何使用相同的已证原则来构建有效的内容策略,并改革各行业各类企业的市场营销。
——Jessie Hsu, Campaign Manager at MOX

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