2017 is now behind us and we are looking forward to a more exciting 2018. Chinaccelerator, MOX and SOSV would like to give you a “2018 Must Read & Listen” list as our new year present.
Each of us has picked either a book, podcast or blog that we have savored and thought would be beneficial to you at the start of this new year. Hope you enjoy them!
Recommendations Brought to You by SOSV, Chinaccelerator & MOX Staff
Wechat is the most important digital platform in china and its responsible for driving innovation emulated by other platforms around the world such as Facebook. Understanding how it works and how users and brands are leveraging it is table stakes for anyone in the Internet industry anywhere in the world.
—— William Bao Bean, SOSV Partner, Managing Director at Chinaccelerator & MOX
Radical Candor has been by far the best book and the one that impacted the most my work during 2017. The book describes an amazing framework very relevant for anyone that is or is going to be part of a team. No matter leading it or to be lead. The author includes a great number of personal story experiences and practical suggestions on both sides of the table. I have recommend the book to several people and there’s no single person that did not get back to me agreeing on the value.The book basic idea is that honesty is the most important quality during feedback or coaching. Even suggests that if you can not be nice and honest better be an honest asshole as a starting point and use the tactics in the book to help you become a more “human” manager.
I have only recently started to get really used to listening to podcasts. This podcast by the founder of Slack and Flickr describes one of the most crucial moments in the live of a venture a deep change in terms of strategy and in this case also vision. The story is easy to follow engaging but also full of great insights and practical advice that can be used for anyone in the hard journey of entrepreneurship.
——Oscar Ramos, Partner & Program Director at Chinaccelerator
5. BOOK: Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
The way Christina Wodtke wrote “Radical Focus” is a refreshing approach to business books, which uses storytelling as a method of teaching the goal-setting philosophy behind OKRs. I’m certain I will find myself referring to the events and learning from the characters in the book while my team embarks on the collective setting of our own OKRs.
对阅读商业书籍的读者而言，Christina Wodtke写的这本《Radical Focus》是特别的。作者采用讲故事的叙事方法，以教授如何设定OKRs背后的目标理念。 我相信我已经开始学习本书中的人物和事件，我的团队也开始了OKRs的集体设置。（OKRs：Objectives & Key Results 目标与关键结果）
This is one of my favorite episodes because not only is it with Legendary Startup Advocate Trevor Owens, but it has so many actionable lessons. The story of the lean startup method and how it became a stable of startups world wide should be heard by more. You can see where rapid iteration and validating got its start, and how they innovated on the idea. It’s really an episode that allows you to listen, learn, then do.
这是我最喜欢的一期，因为它不仅是和传奇创业倡导者Trevor Owens展开对话，并且有很多可实施的经验。Lean Startup的方法以及它如何成为一家稳定的全球初创企业的故事，应该得到更多的聆听。你可以看到，快速迭代和验证是从哪里开始的，以及他们如何改进这个想法。这是一个能让你听、学，然后行动的播客。
Always on means you never turn your brain off, and your brain needs rest. We are living in a world of too many pleasures, too much information, too much data. We overload everyday and have no time for rest. A digital sabbath allows us to reset, and get back our creativity and critical thinking. It helps us be better people and reflect.
—— Ryan Shuken, Program Director at MOX
8. BOOK: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
“if you’re going to eat shit, don’t nibble…” an insight into the tough decisions the CEOs and leaders of our world need to make, authored by co-founder of Andressen Horowitz, top VC in Silicon Valley.
9. BOOK: Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways
“I’m constantly amazed at how unwilling or unable most big, incumbent, long-established organizations are to learn from (let alone copy) the market makers in their field.”
An eloquent depiction of mindset changes in large MNCs, why startups are filling the void and the birth of corporate innovation. Case studies included.
—— Vivian Law, Corporate Innovation Director at Chinaccelerator & MOX
10. BOOK: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway explains why Apple, Amazon, Facebook, and Google (or the four horsemen as he calls them) are successful and why he is upset with them. In his irreverent style, The NYU professor brings a refreshing perspective on the American tech giants.
—— Diego Zegada, Corporate Innovation Manager at Chinaccelerator
Gary Vaynerchuk is a down to earth entrepreneur who tells it like it is. He doesn’t paint a glorious picture but shows real hustle and what entrepreneurial life is really like. Listening to his podcast gives you great perspective and insights into how to get things done and succeed. Check out the episode: How to Start!
Gary Vaynerchuk是一个脚踏实地的创业者。他并不会过分渲染一副绝美的画面，只是实事求是地展示创业生活的真实面貌。聆听他的播客，会提供许多独到的见解和洞察，帮助你成功完成许多事。请收听How to Start这一集。
—— Colin Steil, Analyst & Global Partnerships Manager at Chinaccelerator & MOX
“At some point you have to recognize what world it is that you belong to; what power rules it and from what source you spring; that there is a limit to the time assigned you, and if you don’t use it to free yourself it will be gone and will never return.”
Besides the need to face everyday practicalities – accounting, legal, operations, human resources – entrepreneurs must also face a series of challenging spiritual reflections: questions on willpower, ingenuity, self-discipline. Under all this pressure Marcus Aurelius consoles us that not all circumstances are ones we can actually control.
“有时候，你必须认识到你属于什么样的世界。什么样的权力在统治它，你从什么源头出发迈进。分配给你的时间是有限的。如果你不用它来释放自己，它将会消失，并且永远不会回来。” 除了每天要面对财务、法律、运营、人力资源等现实问题之外，创业者也必须要面对一系列有挑战性的精神反思，例如意志力，独创性，自律性的相关问题。在所有的压力之下，Marcus Aurelius安慰我们道，我们实际上并不能控制所有情况。
—— Minjia Wu, Analyst at Chinaccelerator
13. BOOK: Naked Statistics: Stripping the Dread from the Data
Good companies are disciplined about their key metrics. Economist Charles Wheelan writes a guide to understanding statistics and how they apply to real-life scenarios. Essential reading for any founder who wants to get a better handle on how their business runs on information.
14. BOOK: The Five Dysfunctions of a Team: A Leadership Fable
1. Absence of Trust, 2. Fear of Conflict, 3. Lack of Commitment, 4. Avoidance of Accountability, 5. Inattention to Results. How do you minimize the scale of these dysfunctions? Read this book.
—— Brooks Rao, Analyst at Chinaccelerator
15. BOOK: Logo Design Love: A guide to creating iconic brand identities
This book is really useful for learning how to create visual identities, which is one of the most important things for the startups at MOX in Taipei and CA in Shanghai to address. The good news is you don’t have to buy the book to get a good idea of what its Irish author is talking about, as it is drawn from his very popular blogs:
—— Monique Lee, Design Manager at Chinaccelerator & MOX
16. BOOK: Traction: How Any Startup Can Achieve Explosive Customer Growth
A lot of startups fail not because they can’t build a product, but because they can’t get traction. When startups have the awareness of building traction, they are lack of knowledge to the correct channels and best practice. Traction is a practical book, full of easy to understand insights, and things you can apply to your business right away. It teaches you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business.
—— Chris Zhang, Community Manager at Chinaccelerator
17. BOOK: When Breath Becomes Air
“Beautiful, heartbreaking and truly inspirational, When Breath Becomes Air captures the reflection of a young neurosurgeon as he goes through the last stage of his life, experiencing life and death from the perspectives of both a doctor and a patient. A must read no matter what period of life you are going through and especially if you are still questioning what makes a life worth living.”
—— Summer Xia, Communications Manager (International Brand) at Chinaccelerator & MOX
18. BOOK: Der Steppenwolf
Hermann Hesse is one of my favorite authors. Whether it is Steppenwolf, Siddhartha or Beneath the Wheel, Hesse has been exploring the connection between human’s inner world and the outside world and questioning the life meaning. The protagonist Harry experienced the whole process from the extreme nothingness and the isolation with the world, to the gradually aroused bond with the real world, finally to the moment when his “wolf” personality broke out, which seems also often appear in my spiritual world.
—— Eva Shi, Communications Manager (China Brand) at Chinaccelerator
19. BOOK: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
“Content marketing is a wonderful tool for moving potential customers and users through the funnel to conversion. Sadly, most marketers and startups approach it in the wrong way. They Ask You Answer, a 5-star Amazon book and one of the best branding guides in 2017, shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.”
内容营销是一个极佳工具，可以告诉读者如何最终获得潜在的客户和用户。可悲的是，大多数营销人员和创业公司，都以错误的方式进行内容营销。They Ask Your Answer 是一本五星级的亚马逊书籍和2017年最好的品牌指南之一。它向读者展示了如何使用相同的已证原则来构建有效的内容策略，并改革各行业各类企业的市场营销。
——Jessie Hsu, Campaign Manager at MOX