Unlocking growth opportunities in the Asia Pacific is what I do. 3 generations in Asia, my Western roots, and Eastern upbringing are catalysts for my passion, facilitating market entry and adoption for companies entering this complex landscape.

In 2005, I recognized mobile devices would change the digital landscape and shifted my focus to what was then a fledgling market. For the past 15 years, my emphasis has continued to be on mobile internet, adtech, and martech, further growing my passion for the domain.

I am currently President & Managing Director at AppsFlyer, as the first global hire, I grew the business from newcomer to market leader in APAC achieving 70% market share, triple-digit revenue growth year on year, building an amazing team of 175+ across 7 offices in the region.

I founded two start-ups, one was an acquihire, the other shut down (I know how to fail!). I’m also an active mentor, investor, industry thought leader and public speaker.

Favorite quote: “We didn’t lose the game, we just ran out of time.” – Vince Lombardi