Ken Hong

GM, Weibo Commercial Operations

In April 2012, Ken joined Sina Weibo as the GM of Weibo Marketing Strategy, helping Sina develop its popular Weibo platform into a powerful marketing platform for advertisers and agencies. Since then, he has worked with MNCs, large Chinese enterprises and advertising agencies on various social media marketing programs including Social Advertising, Social CRM and Social Commerce. In 2014, his role was expanded to Weibo Commercial Operations. He is now also responsible for Commercial Products Operations, Platform-Event Marketing Solutions, Customer Insight Group the Brand advertisers’ PR/Marketing function and a frequent speaker at various industry conferences.

Between June 2010 and April 2012, Ken was the China Managing Director for Razorfish & Digitas, two of the top digital agency networks in the world. He sets the overall strategy and manages the day-to-day operations for both agencies. He takes an active role in helping clients like Nike, Unilever, L’Oreal, Cartier, Tourisam New Zealand and many others defining digital strategy and developing innovative marketing programs. Previously, Ken was the VP of Strategy, Analytics and Innovation with the Razorfish Seattle office.

Ken holds a BBA degree in Finance from Stetson University and a MBA degree from University of Florida.

Favorite quote:

“To laugh is to risk appearing a fool,
To weep is to risk appearing sentimental.
To reach out for something is to risk involvement.
To expose feelings is to risk exposing your true self.
To place ideas and dreams before a crowd is to risk being called naive.
To love is to risk not being loved in return.
To live is to risk dying.
To hope is to risk despair.
To try is to risk failure.
But risk must be taken, because the greatest hazard in life is to risk nothing.
The person who risks nothing, does nothing , has nothing, is nothing , and becomes nothing.
They may avoid suffering and sorrow, but they cannot learn, feel, change, grow, love, live.
chained by their certitude, they are slaves; they have forfeited their freedom.”
– William Arthur Ward